There are three parts to a marketing cycle, part one is building relationships. You can read more about building relationships through your content here. Part two is where you bring value to your audience.
There is a lot of talk on the web about needing to give value, offer discounts, give something away for free. However, when you do this you need to be careful because you don’t want to attract those who are exclusively looking for freebies in order to do it themselves. You don’t want to end up teaching people how to do what you do. Do that and they won’t understand that they need you or see you as worth the money you are asking for.
Giving value is not about teaching your audience how to do what you do. Instead what it is really about is teaching them what they need to know or have before they can work with you. This may be easier for some businesses than others. So here are 3 examples to give you an idea of what I mean:
Industry/Business example 1: Jewelry, makeup, clothes
Whether you make the clothes yourself or sell items from a larger company you need to find a way to bring value to your audience, make them care about you and your brand, so they understand why you are the best person to purchase these items from.
In terms of jewelry, makeup, and clothes understanding complexion and how certain skin tones, hair colors, and eye colors will go better with different pieces may be an excellent education point for your audience.
Also especially with jewelry as this is often overlooked, teach your audience how to determine the size they need for necklaces, bracelets, rings, and even earrings.
Industry/Business example 2: Marketing, branding, and copywriter
There are a few things marketers, branding experts, and copywriters may need for their clients to have in order to work with them. Most importantly the one thing every one of these professionals will require from their clients to have, understand, and know however is their purpose, their audience, and their product. I myself discuss this topic a lot here on my blog and in my marketing.
Check out these posts to learn more about the 3 things every business owner needs to know before they can work with a marketer, branding expert or copywriter.
Industry/Business example 3: Coaches
There are many different types of coaches out there. However, if coaching is going to work for anyone then they need to go into the program already having the mindset that they can accomplish their goal even if they are not 100% certain how yet.
Beyond just knowing they can achieve what they want to achieve through coaching, the individual must also be prepared to work and understand that a coach is not there to do it for them.
Finally, they must also understand what motivates them so that they can find the coach who will provide the proper motivation that they need.
Coaching is probably the most difficult business model to determine and develop value for because each coach has their own method and way of coaching. It can be tempting to coach through your content, however, you do not want freebie seekers following you and trying to do your job on their own. You want them to see you as the person they need and want to hire.
When you educate your audience and provide value to them in a way that prepares them for what you will be helping them with you will attract those dream clients. The ones who will buy your products, enlist your services, and follow your coaching model.
When you attract dream clients like these they then leave you incredible reviews and testimonials, attracting more dream clients. Finally, when you work with your dream clients and they receive the amazing results you provide for them because they ARE your dream client they return to you. They return over and over and over.
If you would like to learn more about giving value to your audience, please check out my group Focused on Content Creation and check the Units section for my Content Drip Course Unit 2 discussing how to bring value to your audience.
Other Posts You Might Enjoy:
Lesson 1 of the Content Drip Planning Course
Truly understanding your business.
Guest Post on Building a Lasting Business
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