by Leeann Minton | May 16, 2021 | Business Management, Content Creation, Copywriting, Research
Website copy and landing page copy is probably the most difficult format to get right as a business owner. After all, this is the storefront for your business in the online space. However, your web copy is just an added extension of your marketing. This means the...
by Leeann Minton | Mar 25, 2020 | Business Management, Content Creation, Copywriting, Motivation
Authentic has multiple definitions, but I believe its business use is more related to the philosophy that surrounds the meaning of authenticity. It comes from a form of existentialist philosophy and is defined (in existentialist philosophy) as relating to or denoting...
by Leeann Minton | Mar 23, 2020 | Content Creation, Copywriting, Motivation
Fear is defined as an unpleasant emotion caused by the belief that something or someone is dangerous, likely to cause pain or a threat. I wanted to try something new in my writing this month, however, I am fearful of the reaction I may receive. I fear being...
by Leeann Minton | Jan 24, 2020 | Business Management, Content Creation, Copywriting, Networking, Social Media Marketing
Your marketing should follow a cycle. Your following is…or should be constantly growing as you talk to new people, reach out to others via social media, and network in your local community. This means your audience will never get tired of what you are dishing...
by Leeann Minton | Jan 22, 2020 | Copywriting, Social Media Marketing, Time Management
I see and get asked the same question a lot, “How often should I be posting?” The secret behind, “How often you should be posting…everything?” is that there is no secret. To connect with your audience, you must be showing up in a...
